Retail Queue / Branch Office

Leave a Comment

Retail Queue / Branch Office

A single virtual non-anonymous queue across all branches and the Contact Center, enabling Customer Service Representatives (CSR’s) to serve clients through Video Terminals in Branches. This page illustrates a proof of concept retail queuing solution that we built in 2016, using Cisco UCCX, PCCE, UCCE contact centers to queue customers in a retail branch, and providing virtual services for clients in these branches as well.

Traditional queuing solutions print out a ticket for specific service requests with anonymous queuing. Our retail queue solution goes beyond that and provides a single virtual queue across all branches and Cisco Contact Center, allowing Customer Service Representatives (CSR’s) to serve clients not only physically, but also through Video Terminals, and to do personalized queuing based on the visitor’s profile. The video example here shows how queuing is done by a virtual CSR, and customers are then served in a cubicle in the background or by in-person CSR’s in a dedicated booth. Queuing can however also happen with traditional ticket printers or touchscreens.

When branch A is very busy, and branch B has free CSR’s, then CSR’s from branch B can serve clients in branch A through voice or video call.

Customer Identification: Mobile App, Tablet, Picture, Printer

A visitor can identify himself for queuing by using a tablet, touchscreen, browser in the branch, by entering an identification such as his account or mobile number, entering a name, swiping his bank card – which will then allow more sophisticated and personalized queuing/ routing. The same effect can be achieved if customers use a mobile app for queuing.

Alternatively and for non-identified customers as in a traditional approach of a printed-out ticket can be used, or customers could queue with their pictures that are taken by the queuing computer.

If one can assume that most customers have a mobile device, then a mobile app or chat client can be used. This replaces a physical on-site queuing device (thermo-printer,..), that is normally expensive and maintenance-heavy especially in small branches.

Proof of concept in 2016 with a self-built POS printer. Today, we would work with off-the-shelf POS printers..

Overhead screens guide visitors to service counters

The visitor queue number (or Name or picture, or last digits of a mobile or account number), as well as counter he should go to are displayed on Expertflow Wallboard, so the customer knows which counter he should visit. Additionally, estimated waiting times for new customers may be displayed.

The display can either be plugged into one of the client terminals or a low-cost standalone computer can be used to feed the display.

CSR interface to receive next visitor

The CSR’s can show their readiness for the next customer by finishing the ongoing task on their CTI client, which can be Cisco Finesse or the CRM CTI Interface. If agents use a CRM interface and if the client is identified while he is queued by entering his account/ mobile number or name, the agent will see the customer profile pop up in the CRM while the customer walks to his counter as shown in this video.

Advantages over traditional queuing solutions

Statistics and queue times are managed and consolidated centrally both for the contact center and the branches, with the possibility to do drill-downs, for example, to see all interactions of a customer across all channels.
Workforce Management/ Staffing based on traffic forecast can be done both for the contact center and for individual branches.
Callcenter technologies such as customer identification (card reader, account number,..), screen-popup in the CRM, and self-service on a Video IVR can be deployed once and used both in branches and the contact center.
Overflow of visitors or callers can happen via video between branches and between branches and the contact center.



For Cisco Unified Contact Center Express (UCCX), Enterprise (UCCE or PCCE). You can request a quote here

Leave a Reply