Introduction
At Expertflow, we believe customer experience should be simple, connected, and effective. Our Cloud Contact Center (CX) platform already enables businesses to engage customers through chat, email, social media, and messaging.
Now, we are introducing the WhatsApp Business Calling API. With this solution, customers can move from chat to live calls within WhatsApp, while agents handle everything on one unified desktop. This integration keeps conversations seamless and reduces customer effort.
Completing the Customer Journey
Messaging is essential for modern communication. However, text alone is not always enough, especially for urgent or complex cases. The WhatsApp Business Calling API solves this by allowing customers to call directly from the chat interface.
This smooth transition avoids app switching and keeps the full conversation context. By adding real-time voice support alongside messaging, businesses deliver a complete end-to-end customer experience.
What the WhatsApp Business Calling API Actually Does
Voice within chat: Keeps the full customer context during the interaction.
Flexible call options: Agents or bots can offer calls when needed.
Convenience: Customers get immediate help without leaving WhatsApp.
How It Works & Where it Helps
Customers have two simple options:
Start with a chat and escalate to a call via the call button.
Call your business directly in WhatsApp without sending a message.
On the agent’s side, calls appear in the same unified desktop, no switching apps, no losing context.
This helps in:
Customer Support: Faster resolutions when text is not enough.
Sales Conversions: Real-time answers to buying questions.
Sensitive Cases: Handle private or complex issues with personal voice interaction.
WhatsApp Virtual Bot + Voice: An Effective Combination
When combined with a WhatsApp Virtual Bot, the Calling API becomes even more effective. The bot manages FAQs and routine questions, giving instant responses. For complex or urgent cases, it transfers the interaction to a live voice call.
This hybrid approach balances efficiency through automation with personal support when it matters most.
How to Get Started with the WhatsApp Business Calling API through Expertflow
At Expertflow, we help organizations implement the WhatsApp Business Calling API quickly and effectively.
To get started and for pricing, contact us at:
presales@expertflow.com